The 5 keys to success

The 5 keys to success

Although it can be challenging to design, the simplicity is easy to use.

– Eduardo de Bono.

1. People react negatively to abrupt changes, and the mind only accepts new information when it is compatible with the information already stored in its memory or hard drive.
To see if the decision we are about to make is related to one we have already made, we first consult our experience file. The second thing we do to get to success is to try to remember if it has anything to do with things that have happened to friends or family.
As a result of success, if your concept is very new, you will need to connect it to something the customer is familiar with.
We spend all our time trying to convince clients that we are their best option, as advertising guru David Ogilvy put it.
This implies that there are more options. When presented with too many options, the human mind shuts down. Moreover, although it is considered a superb statement, it provokes disapproval and is not very credible. Among many, better means.
The best strategy is to expose what your concept is not to differentiate yourself from the competition and be seen as the only option in a newly created niche.


Starbucks has not positioned itself as the best coffee shop. It is defined as “the third place you turn to when you are neither at work nor at home”.

2. Abundance of information overloads the mind Complex concepts are difficult to understand.
Because his attention span on the Web is so short, he rejects something completely if it is complicated and he doesn’t understand it right away.
Our mind does not allow confusion.
In the first five seconds, prospects decide, trying to make the decision that will make them feel the most comfortable rather than the best.
Therefore, their main weapon is focus.
Consider a basic concept and describe it simply.
It is attractive to simplify things.

3. The customer follows the herd We often make decisions based on our emotions and follow the crowd.
All restaurant owners understand the value of filling a few tables quickly.
Customers who visit your restaurant and observe you know how crucial it is to fill a few tables quickly.
Customers will quickly enter your restaurant if they notice that there are customers there while all other restaurants are deserted.
People are very insecure and constantly seek approval from others. As he deviates from the beaten path, he seeks acceptance and experiences everything from mild discomfort to outright panic. Testimonials are effective for this reason.
It is as if we need confirmation that the option we are about to select is endorsed by a trusted person whose taste we consider superior.
Look for recommendations for your restaurant in testimonials from relevant people.
Even if they are a bit outdated, the images of famous people you admire on the walls of a restaurant still inspire confidence in customers.

4. The outdated tactic of scarcity is still effective You must be valuable if everyone loves you.
What happens if a restaurant fills up and you repeatedly try to reserve a table, but are unsuccessful?
You will be more motivated to try harder because with each new attempt, the probability of being accepted will increase in value.
Too early or too late, it will accept lunch or dinner.
You consent to stand in line.
The idea is that you can’t pass up the opportunity that many are using.

5. Reality is perception Our beliefs have a great impact, if not control over, what we see and experience.
Our attitudes are affected by our beliefs.
As a result, acting on beliefs is required to change attitudes.
We have preconceived notions about a variety of topics.
Anxiety and fear are caused by the destruction of beliefs.
Our false sense of security is based on our beliefs, which is why they are so important for moving forward in life.
Our reality is what we can experience with our five senses.
Not as it is, but as we are, is how we perceive the world.
You must consider every sensory impact your restaurant has in order for it to succeed.
Remember that there are still many factors related to your customers’ previous experiences that you will not be able to control.
factors that have a significant impact on how they perceive your company.
Transform the key components of Your Business Concept into policies and procedures that ensure that the essence of what you want your customers to perceive is conveyed.

Starbucks is a successful chain of coffee shops founded in Seattle, United States, in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. Initially, the company sold coffee beans and coffee-making equipment, but in 1984, Howard Schultz joined the company and convinced the founders to open a coffee shop in the Italian style. The first Starbucks store opened in Seattle in 1985 and since then the company has grown rapidly, expanding globally and becoming one of the most recognized coffee brands in the world. Today, Starbucks has more than 30,000 stores worldwide and offers a wide variety of beverages and foods.

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