Custom Napkins for Wineries: Sizes and Papers for the Tasting Bar, the Cellar Dinner and the Wedding Terrace

Custom napkins for wineries are paper napkins printed with the estate’s logo or label artwork, used at tastings, cellar dinners and private events. Napki prints them in Spain from 20 units. Production takes 7 business days from mock-up approval, and FedEx adds 1–2 business days (Priority) or about 6 (Economy), plus 1–3 days for US customs clearance.

A winery rarely needs just one napkin. The tasting bar wants a small cocktail size under a glass. The restaurant or cellar dinner needs a dinner napkin. Weddings and harvest parties need something closer to fabric. This guide matches each space to a size and a paper. It explains how to print your label design or a single gold line on a dark napkin. It also covers ordering for a season of visits without overstocking the storeroom.

Why does a winery need its own napkins?

The napkin sits in the guest’s hand during the tasting, often next to the glass in their photos. A visitor who has just discovered your wine keeps your name in front of them while choosing what to buy.

A few moments where a printed napkin earns its place:

• At the tasting bar, under each glass, where it catches drips and shows your logo in every pour.
• With the cheese or charcuterie board that follows a tasting.
• At cellar dinners and wine-pairing menus, where the table setting frames the wine.
• At weddings, harvest festivals and private events hosted on the estate.
• In gift boxes or picnic baskets sold in the shop, if you offer them.

Generic white napkins do the same job, but they leave the visit without your brand.

Which napkin sizes suit tastings, dinners and events?

Tastings call for a cocktail size; seated meals call for a dinner size. Napki quotes sizes open, in centimeters. The napkin sizes guide shows each fold.

Winery space	Recommended size (open)	Folded	Why it fits
Tasting bar, stand-up tastings	20×20 cm	10×10 cm	Cocktail napkin that sits under a glass
Board of cheese or tapas	24×24 cm	12×12 cm	Medium size for finger food
Lunch at the winery restaurant	30×30 cm	15×15 cm	Small dinner napkin for casual menus
Cellar dinner, pairing menu	33×33 cm	16.5×16.5 cm	The standard dinner napkin
Wedding, gala or premium dinner	40×40 cm or Kangaroo fold	20×20 cm	Large dinner size, or a fold with a silverware pocket

Watch the “20×20” label. It can mean a 20×20 cm cocktail napkin or a 40×40 cm dinner napkin folded to 20×20 cm. Tell the team the fold you want and they confirm the exact size before quoting.

Which paper suits wine tastings and cellar dinners?

For custom napkins for wineries, choose the paper by the occasion. A quick tasting needs absorbency and a clean look. A pairing dinner or wedding benefits from a softer, heavier napkin. The paper qualities page compares all four.

1. 2-ply. Two layers of soft tissue, the everyday standard. It suits busy tasting bars with high volumes.
2. 3-ply. Three layers, thicker and more absorbent. A step up for guided tastings and corporate visits.
3. Double Point. Two-ply paper with an embossed border on two edges that locks the layers together. It is a classic for sit-down restaurants.
4. Airlaid. A non-woven paper that feels and drapes almost like fabric. It suits weddings, fine dining and premium events. It costs more than the other three.

Many wineries split by space. They use 2-ply or 3-ply cocktail napkins at the bar and Double Point or Airlaid at the table.

Feel the difference before you order. The free sample pack brings 5 printed napkins in 3 finishes and a size guide. The pack is free; you only pay the shipping, billed as one small FedEx box ($149.57 Economy or $196.90 Priority).

How do you print a label design or a logo on a napkin?

Label artwork with illustrations, gradients or several colors prints in Full Color. A crest, a signature or a wordmark in one or two colors prints best in Deluxe.

Full Color (digital CMYK). It reproduces detailed label art, watercolors and photos of the vineyard. It prints on white napkins only, has no plate fee and starts at 20 units.

Deluxe 1 ink or 2 inks. It uses a printing plate for each color, giving crisp, saturated lines. It prints on white or colored napkins and starts at 100 units. The plate costs $49.09 per ink: one ink needs one plate, two inks need two plates ($98.18). The Deluxe page explains the process.

Gold and silver count as Deluxe inks. A gold crest on a black napkin gives an evening look that suits cellar dinners and weddings. Each metallic color is one ink with its own plate.

The plates are paid once per design. Every reorder of the same design reuses them free of charge. For a winery that reorders before each season, that makes Deluxe a one-time investment.

Design ideas that fit a winery

Keep the design as calm as your label. A napkin folded under a glass shows only a quarter of its surface. Place the logo where it stays visible.

• The estate logo alone, in one color on white or a colored napkin.
• A line drawing of the vineyard or the cellar door, repeated across the napkin in Full Color.
• The name of your flagship wine for a launch or a vertical tasting.
• A short local reference, such as the name of the valley or appellation.
• The date and couple’s names for a wedding hosted on the estate. The wedding napkins page covers wedding designs.

Leave prices, vintages and promotions off napkins you want to reorder. A new vintage printed on the napkin means a new plate next year.

A worked example. A family estate runs weekend tastings for small groups and a monthly cellar dinner for 40 guests. The owner wants the estate crest in gold. They choose black 20×20 cm Double Point napkins for the bar. The dinners get black 40×40 cm Airlaid napkins. The team confirms which papers come in black for each size. Both carry the crest in gold, Deluxe 1 ink. The crest prints at a different size on each napkin, so the team quotes one plate per size. From the second order onward, both plates are reused free of charge.

How many napkins should a winery order?

Plan custom napkins for wineries by counting your visits, then add a margin for peak season. Tasting volumes vary a great deal between estates, so a count beats any general rule.

1. Count last season’s visitors and dinner covers, separately for the bar and the table.
2. Plan for harvest and summer peaks. Weekends in high season can run far above an average week.
3. Keep four weeks of stock so a reorder always arrives in time: 7 business days of production plus FedEx shipping and customs, about 10–12 business days with Priority or 14–16 with Economy.
4. Book base stock on a longer slot. Lead times of 30, 50 or 60 business days take 5%, 10% or 15% off the napkins.
5. Combine sizes in one shipment. Shipping is charged per FedEx box: a small box holds up to 500 napkins ($149.57 Economy) and a large one up to 2,000 ($172.79 Economy). Napki charges no sales tax, because the order is exported from Spain. Import duties, the Merchandise Processing Fee and any state or local taxes are paid by the buyer on arrival (DAP).

The hospitality napkins page covers formats for bars, cafés and hotels. That includes counter napkins for a wine bar or estate shop.

Frequently asked questions

Is a small winery too small for custom napkins?

No. Full Color digital printing starts at 20 units on white napkins, enough to test a design at one tasting weekend. Deluxe printing, for colored napkins or metallic inks, starts at 100 units.

Can you print our wine label artwork on a napkin?

Yes, in Full Color on white napkins, which reproduces illustrations and gradients. Send your file and you receive a free digital mock-up within 24 hours.

Can you match our brand color?

Yes. Send your Pantone reference or brand guidelines and the team matches the ink on paper.

Which napkin size goes under a wine glass?

The 20×20 cm cocktail napkin, folded to 10×10 cm. For boards and finger food, 24×24 cm gives a little more surface.

Do I pay for the printing plate on every order?

No. Each Deluxe plate is paid once, on the first order of a design, and reused free of charge on reorders.

Can we try the paper before ordering?

Yes. The sample pack is free and holds 5 printed napkins in 3 finishes. You only pay the shipping, billed as one small FedEx box: $149.57 Economy (about 6 business days) or $196.90 Priority (1–2 business days), plus customs clearance.

What if the napkins do not match the approved mock-up?

Napki reprints them free of charge.

Put your estate in every guest’s hand, from 20 napkins

Every tasting ends with a guest holding a glass and a napkin. Make the napkin carry your name home in their photos. Send your logo or label file, the spaces you serve and your season’s rough numbers.

You receive a free mock-up within 24 hours, with up to 2 rounds of revisions. You only pay if you go ahead. Want to test the paper first? Request the free sample pack and pay only the shipping. Production in Spain takes 7 business days from approval, from 20 units. FedEx then delivers to the 48 contiguous states in 1–2 business days (Priority) or about 6 (Economy), plus customs clearance. Compare every size and finish on the hospitality napkins page. Prefer to talk? WhatsApp +34 650 50 43 39.